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Pengaruh harga, brand image dan electronic word of mouth terhadap minat beli reservasi hotel secara online
Author
Jotopurnomo, Sofiani
Additional Author(s)
Laureansia, Stephanie
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2015
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010494/MAN/2015
Subject(s)
MARKETING-MANAGEMENT
BRAND IMAGE
CONSUMER BEHAVIOR
HOTELS-RESERVATION SYSTEMS
Notes
Appendix: p. 56 - 86
. Bibliography: p. 53 - 55.
Abstract
-
Physical Dimension
Number of Page(s)
xii, 86 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00960/15
(T) MAN 33-0494
-
Unavailable : Removed
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