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Pengaruh iklan online terhadap keinginan membeli tiket pesawat melalui respon kognitif dan efektif (studi kasus low cost airlines di Indonesia)

Author
  • Wibisono, Lisa Kurnia Sari
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Magister Manajemen UK Petra, 2014
Language
Indonesian
ISBN
-
Series
Tesis No. 03020042/MM/2014
Subject(s)
  • ADVERTISING-SOCIAL ASPECTS
  • AIR LINES-RESERVATIONS
  • AIRLINES-RESERVATION SYSTEMS
  • MARKETING
  • ONLINE MARKETING
  • COMMUNICATION IN MARKETING
Notes
  • Appendix: p. 95 - 137
. Bibliography: p. 90 - 94.
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 137 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02702/14(T2) MM 0042-Unavailable : Removed

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