Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Big data marketing : engage your customers more efectively and drive value

Author
  • Arthur, Lisa
Additional Author(s)
-
Publisher
Hoboken: John Wiley and Sons, Inc., 2013
Language
English
ISBN
9781118733899
Series
Subject(s)
  • MARKETING-MANAGEMENT
  • MARKETING RESEARCH-STATISTICAL METHODS
  • MARKETING-DATA PROCESSING
Notes
. .
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 192 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01988/14658.83 Art BLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Pengaruh customer value proposition terhadap minat beli konsumen pada prooduk consumer pack premium baru Bogasari
Principles of marketing
Marketing management
Analisis pengaruh pelayanan pelanggan, atmosfer toko, periklanan dan promosi, lokasi toko, produk, dan harga terhadap loyalitas konsumen Sports Station Ciputra World Surabaya
Analisa pengaruh brand identity terhadap brand awareness dan brand satisfaction
Pengaruh retail mix terhadap kepuasan pelanggan di Toko Musik Melodia Surabaya
Analisa pengaruh emotional marketing terhadap purchase intention melalui brand awareness pada Dove Personal Care
Content marketing works