Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Consumer behavior and culture : consequences for global marketing and advertising 2nd ed.

Author
Additional Author(s)
  • Mooij, Marieke de
Publisher
Los Angeles: SAGE , 2011
Language
English
ISBN
9781412979900
Series
Subject(s)
  • CONSUMER BEHAVIOR-CROSS-CULTURAL STUDIES
  • CONSUMERS-PSYCHOLOGY
  • MARKETING
Notes
  • Appendix: p. 363-372
. Bibliography. Index: p. 373-400
Abstract
-
Physical Dimension
Number of Page(s)
xv, 403 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01696/14658.8342 ConLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Peranan marketing public relations yang dijalankan public relations kebun binatang Surabaya, dalam membentuk citra positif produk di benak stakeholders eksternalnya
The discipline of market leaders
Pengaruh digital marketing terhadap organizational performance dengan intellectual capital dan perceived quality sebagai variabel intervening pada industri hotel bintang empat di Jawa Timur
Principles of marketing
Mastering marketing
Strategi customer relationship marketing PT. Tri Jaya Pratama Futures Surabaya dalam membangun reputasi
22 hukum tetap pemasaran
Peran marketing promotion restoran kebon kalapa dalam menghadapi public eksternal