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Strategic marketing communication : konsep strategies dan terapan
Author
Soemanagara, Rd
Additional Author(s)
-
Publisher
Bandung: Alfabeta, 2006
Language
Indonesian
ISBN
9798433793
Series
Subject(s)
MARKETING-MANAGEMENT
COMMUNICATION IN MARKETING
COMMUNICATION IN MARKETING-HANDBOOKS, MANUALS, ETC.
Notes
. bibliography: p. 170 -173.
Abstract
-
Physical Dimension
Number of Page(s)
173 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02398/13
658.8 Soe S
Library - 7th Floor
Available
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