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Services marketing : people, technology, strategy

Author
  • Lovelock, Christopher
Additional Author(s)
-
Publisher
Boston, MA: Pearson Education Limited, 2011
Language
English
ISBN
9780273756064
Series
Subject(s)
  • MARKETING
  • MARKETING SERVICES
Notes
  • Glossary: p. 618 - 624
. Bibliography. Index: p. 626 - 648
Abstract
-
Physical Dimension
Number of Page(s)
648 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02175/13658.8 Lov SLibrary - 7th FloorAvailable

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