Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

The Old rules of marketing are dead : 6 new rules to reinvent your brand and reignite your business

Author
  • Pearson, Timothy R.
Additional Author(s)
-
Publisher
New York: The McGraw-Hill Companies, 2011
Language
English
ISBN
9780071762557
Series
Subject(s)
  • BRANDING (MARKETING)
  • COMMUNICATIONS
Notes
. Bibliography: p. 219 - 232. Index: p. 233 - 240
Abstract
-
Physical Dimension
Number of Page(s)
xi, 240 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01824/13658.827 Pea OLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Analisa pengaruh brand credibility dan perceived quality terhadap purchase intention dengan customer behaviour towards co-branding strategy sebagai variabel mediasi produk kartu debet co-branding BNI-Chelsea FC
Pengambaran brand identity tri Indonesia dalam isi pesan iklan TVC Tri Indonesia
Strategic brand management for B2B markets
Perancangan visual branding dan desain kemasan produk olahan biara karmel ordo carmelitarum discalceatorum
Perancangan rebraning PJ Collection Kub Mampu Jaya
Analisa pengaruh slogan "100% Pure New Zealand", tourist expectations, dan destination image pada negara New Zealand
Public health branding
Romancing the brand