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Marketing management 14th ed.
Author
Kotler, Philip
Additional Author(s)
-
Publisher
Boston: Pearson Education Limited, 2012
Language
English
ISBN
9780273753360
Series
Subject(s)
MARKETING-MANAGEMENT
MARKETING-MANAGEMENT-CASE STUDIES
Notes
Appendix
Glossary
. Bibliography. Index
Abstract
-
Physical Dimension
Number of Page(s)
679 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01795/13
658.8 Kot M
Library - 7th Floor
Available
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